New Strategic Brand Manag

Adopted by the leading business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, marketing and brand directors and postgraduate students. Over the years it established its reputation as one of the leading works on brand strategy and has become synonymous with the advances of the topic itself.

This new edition builds on this impressive reputation and keeps the book at forefront of strategic brand thinking. Thoroughly updated, transformed and enriched, it is essential for understanding today`s brands and managing them effeiciently in todays`s markets. Adapted to reflect the issue of low costing competition, the main challenge facing brands all over the world, it contains significant new content refeccting the ultra competitive environment.


ISBN-10:
9780749465155
Kieli:
englanti
Kustantaja:
Kogan Page
Painos:
5.
Painovuosi:
2012
Sidosasu:
nid.
Sivumäärä:
492
Tekijät:
Jean-noel Kapferer
Viivakoodi 9780749465155
Tuotekoodi 28010316
Tekijä Kapferer
64,00 €
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