Marketing Management

The Global Edition has been edited to include enchancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:

  • New! Updated coverage on the impact of the global recession, "green marketing" and new technologies.
  • New! Global cases reflect the latest trends in marketing theory around the world with examples from the Middle East, Europe, Asia and Australia.
  • New! mymarketinglab gives you the opportunity to test yourself on key concepts and skills, use the personalized study plan, and eText.

ISBN-10:
0273755021
Kieli:
englanti
Kustantaja:
Pearson Education
Painos:
14
Painovuosi:
2011
Sidosasu:
nid.
Sivumäärä:
816
Tekijät:
Philip Kotler, Kevin Lane Keller
Viivakoodi 9780273755029
Tuotekoodi 28010188
Tekijä Kotler, Keller
75,00 €