Consumer Behaviour: A European Perspective

Now in its fourth edition, Consumer Behaviour: A European Perspective provides fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a substantial restructuring of the books chapters.


ISBN-10:
027371726X
Kieli:
englanti
Kustantaja:
Prentice Hall
Painos:
4.
Painovuosi:
2009
Sidosasu:
nid.
Sivumäärä:
728
Tekijät:
Michael Solomon
Viivakoodi 9780273717263
Tuotekoodi 28010179
Tekijä Solomon, Bamossy, Askegaard, Hogg
66,00 €
Tuote ei ole tällä hetkellä saatavilla.