Big In Asia

China, India and the rest of Asia is the world’s most exciting and dynamic business environments. It’s also the most complicated and risky. Can an individual investor or company not just survive but thrive? Big in Asia, the best selling guide to business in Asia by Michael Backman and Charlotte Butler, provides an unrivalled quantity of practical advice, real case studies and examples on how to do this - how to become Big in Asia. It combines management school theory with the grit of Asian corporate realities. And unlike almost every other business and management guide, it is a book written for Asia with due consideration to the regional variations within Asia.

Asia keeps evolving, and so it´s reasonable that a guide such as this should also. This edition of Big in Asia has been comprehesively updated to reflect new realities in Asia. Five new strategies has been added: a comparison of China with India, with analysis of the relative merits of each as places to set up and do business; a look at the role of women in Asian business as managers and valuable employees; tips on  how to localize a foreign-owned venture; analysis of outsourcing business processes to and in Asia; and advice on how to build a profile in the Asian marketplace.


ISBN-10:
9780230000278
Kieli:
englanti
Kustantaja:
Macmillan Distribution
Painos:
2.
Painovuosi:
2007
Sidosasu:
nid.
Sivumäärä:
438
Tekijät:
Charlotte Butler, Michael Backman
Viivakoodi 9780230000278
Tuotekoodi 28010162
Tekijä None
39,00 €
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