Chasing Sustainability on the Net, International research on 69 journalistic pure players and their business models

This report outlines how online-based journalistic\nstartups have created their economical\nlocker in the evolving media ecology. The\nresearch introduces the ways that startups\nhave found sustainability in the markets of\nnine countries. The work is based on 69 case\nstudies from Europe, USA and Japan. \n\nThe case analysis shows that business\nmodels can be divided into two groups. The\nstorytelling-oriented business models are still\nprevalent in our findings. These are the online\njournalistic outlets that produce original\ncontent – news and stories for audiences. But\nthe other group, service-oriented business\nmodels, seems to be growing. This group\nconsists of sites that don’t try to monetize the\njournalistic content as such but rather focus\non carving out new functionality.\n\nThe project was able to identify several\nrevenue sources: advertising, paying for\ncontent affiliate marketing, donations, selling\ndata or services, organizing events, freelancing\nand training or selling merchandise.\nWhere it was hard to evidence entirely new\nrevenue sources, it was however possible to\nfind new ways in which revenue sources have\nbeen combined or reconfigured. The report\nalso offers practical advice for those who are\nplanning to start their own journalistic site.\n

125 s.
Sirkkunen Esa & Cook Clare (eds.)
Tuotekoodi 014904
15,00 €