STAKEHOLDER INTERACTIONS IN CROSS-FUNCTIONAL PRODUCTIZATION, ACTA UNIVERSITATIS OULUENSIS A Scientiae Rerum Naturalium 628

This study examines stakeholder interactions in the context of cross-functional software\nproductization. This research aims to increase theoretical and empirical understanding of\ninteractions in software productization.\nThe theoretical framework consisted of the stakeholders of software productization, their key\nfunctions and the elements of interactions such as communication, collaboration, and integration.\nThe empirical data was gathered through interviews, company documentation and participant\nobservation in the case organization. The research strategy is a qualitative case study including\nsome elements of action research.\nAs the main finding of this study, a model was developed of organization internal stakeholder\ninteractions in the context of software productization. The model consists of identified\nstakeholders, the elements of interaction and their intensity. In order to create successful software\nproducts, it is increasingly important to acknowledge, consider and meet stakeholders’ views,\nneeds and expectations.\nAccording to the findings, the stakeholders are divided into two groups. The first consists of\nstakeholders who are responsible for decisions related to the company product portfolio. The\nsecond group of stakeholders is focused on software product development and implementation.\nWithin the groups, interaction is intensive, including communication, collaboration and\nintegration. According to the data, interactions between groups are one-way only and often carried\nout via documentation. The stakeholder group responsible for product-related decisions bases its\ninteraction on communication which is perceived by the other group as one-way and\nunreciprocated. This does not promote dialogue between stakeholders, which is essential for\nachieving common understanding.\nThis study contributes and adds to the limited empirical research on software productization.\nThe new knowledge of stakeholder interactions in cross-functional productization supports project\nmanagers in the development of approaches in the understanding of stakeholders’ needs and\nexpectations. From a managerial viewpoint, this study discusses a number of means which can be\nused in software productization.

ISBN-10:
978-952-62-0513-7
Kieli:
eng.
Sivumäärä:
210 s.
Tekijät:
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